QR, eh? How Far Behind Japan is Canada?

Posted on February 22, 2011

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A technology developed in Japan in the mid 90’s has far to go before it’s adopted by the mainstream in Canada.

Alison Richards and Stéphanie Lamontagne hit the streets in Metro Vancouver to find out exactly how much Canuck’s on the West Coast understand QR.  (We interviewed a variety of randomly selected candidates in skytrain stations, malls and on the street)

Here are a few of the discoveries:

  1. The majority had never even heard of QR.
  2. About 1 in 4 (25%) claimed to have seen it around.
  3. Of those with smart phones few were aware of applications that could be downloaded free.
  4. Even after a brief explanation of how simple the QR scan software is to use, most were reluctant to try it.
  5. Quick demonstration of capture and connect process resulted in unanimous positive reaction.
  6. There are print publications and some retailers who are using QR but ROI has been low.
  7. In order to create useful QR campaigns for marketing or edutainment purpose the public must first understand the process and have necessary hardware and software issues resolved.
  8. We have a lot of work to do!

QR Meet Up has decided to hold some quick training sessions for specialized industries and general consumer groups. The instruction will be focused on practical uses for QR relative to industry or services and ways to create compelling campaigns to attract consumers.

The sessions for consumers/public will include:

  1. Optimizing your device (getting the right software for your hardware)
  2. How to create your own unique QR for social connection and for business networking
  3. How to use your phone even if it isn’t web enabled.
  4. Converting QR at home using your computer, phone or camera and screen decoding programs.
  5. Understanding the potential of QR and learning where to look for code.

If you are interested in having us present to your group please email us qrmeet at gmail

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